Product leader · Angel investor · Builder
Privacy, identity, agentic AI and now gaming. I lead Brand Ads product at Roblox. On the side, I invest in founders and build things to learn what's next.
Each chapter, a new frontier. Full history on LinkedIn →
Leading the products that let brands show up inside immersive experiences, in ways that work for players, creators and advertisers.
Led product for the Yahoo DSP after seven years running its data products as VP, DSP Data Products, with a team of product managers, solutions engineers and analysts. Built the answer to a web without third-party cookies and mobile IDs: Yahoo ConnectID for the addressable world, and Next-Gen audience solutions for everything else. Built Yahoo DSP's agentic framework, Yours, Mine, and Ours, from zero to one: advertisers bring their own AI agents, use Yahoo's, or combine both through open MCPs and APIs.
Helped shape shared technical standards and guidance for the digital media ecosystem.
Built Snap Ads Manager, Snap's self-serve ad buying platform, from zero to one. Also worked on Geofilters and monetization tools for premium publishers.
Started as a direct response analyst in Barcelona and London, ran the Display Audience Marketplace for EMEA, then moved to Sunnyvale as a product manager for targeting, optimized audiences and lookalikes.
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I build to learn. Each one is an experiment with a question behind it.
A voice assistant for our home, running on a Raspberry Pi. A Claude-powered router sends each request to small single-purpose agents for shopping lists, to-dos, home maintenance, flight alerts and fare drops.
The question: what does it take to make a multi-agent system feel fast, useful and personal day to day, without compromising on privacy?
Open source on GitHub →
A board game of programmatic capitalism. Players build adtech empires, buy deeds across the value chain and try not to get disintermediated.
The question: can a game make the adtech value chain easy to understand, and what does it really take to design and manufacture a physical product?
Visit the game site →A small series of games, built on the platform I build ads for.
The question: what does building on Roblox teach me about the creators whose experiences our ads live inside?
Insert coin · coming soonBacking founders between Italy and Silicon Valley.
Since 2014, Ad Astra has invested in pre-seed to Series A startups in B2B SaaS, e-commerce and D2C, connecting Italian founders with Silicon Valley and the other way around.
See the portfolio →Interviews, podcasts and stages.
Speaking, advising, founders building something new, or just a good conversation about ads and games.